10+ years of experience in creating 50+ brand stories across 20+ industries - at your service.
Customers make decisions based on purpose more often than products. What’s your why?
The most successful brands evoke emotions in their audiences and create relationships with them. The most effective way to do this is to put your purpose at the center of your brand story.
Brand owners are often clear on their purpose, but struggle to articulate their story! Fret not, that is where I come in!
As a brand custodian, I will dive deep, along with you, to understand and articulate your brand story and purpose across all platforms, tailored to your specific audiences.
What I do
(and do well)
Brand Story & Identity
Articulation of brand personality & story, value proposition, brand positioning, rebranding, secondary market research & go-to-market planning
Brand Expression
Brand & product naming, design direction, tone, voice, & messaging across customer touchpoints & platforms
Integrated Marketing Strategy
Audience definition, customer decision journey, platform-specific messaging & strategy, inbound marketing, content marketing & digital marketing plan with defined success metrics
Employer Branding
Articulate and communicate your Employee Value Proposition to internal and external audiences to help you attract & retain top talent
How I Work
Not just a one-woman-army
I work with a large network of designers, programmers, and market research professionals while remaining your single point-of-contact for the entire duration of the project.
Flexible billing options
Need me for a one-time fixed project with a deadline? Sure! Need me to stay on for monthly support? We can work that out! Find a meaningful engagement plan that fits your needs and your budget.
Don't sell your brand
*
Sell its story
✶
Don't sell your brand * Sell its story ✶
A Bit About Me
If I had to describe myself in one sentence, I’d say I’m a dreamer and a doer.
In 2012, I left my HR job to go to b-school and follow my marketing dream, and have never looked back.
10 years later, I moved from my hometown in Chennai, India to Porto, Portugal, to follow my European dream, and never looked back.
The one thing that’s stayed constant is my passion for telling stories, and that’s exactly what makes me a great marketer.
Some Industries I’ve Worked With
Technology
Education
Hospitality
Manufacturing
Fashion & Retail
Banking & Finance
Travel
Non-profit
Food & Beverage
Beauty & cosmetics
Fitness
Healthcare
And many more…
What you get when you work with me…
I take your brand personally
To hell with the age-old adage, “it’s nothing personal, it’s just business” Your business is your life’s work! If that’s not personal, what is?
I will always be honest with you
When it comes to timelines, costs, outcomes, and opinions, you can expect 100% transparency from me. Zero surprises!
Quick Responses
Being a freelancer allows me to work on extremely flexible timelines and schedules! You can expect prompt replies and availability.
Complete Confidentiality
Any and all NDAs will be honoured, whether they’re contractual or just verbal! Your brand secrets are safe with me!
